• HABA FAMILYGROUP employee campaign
• Family-owned company donates €5 for every kilometer covered
• More than 200 employees cover 2,121 kilometers
HABA FAMILYGROUP, a supplier of products and services for children and families, with headquarters in Bad Rodach, Upper Franconia, has donated €10,605 to the Kinderschutzbund (Child Protection Association) Coburg. As part of the employee campaign “30 days–30 games,” which served as a countdown for renaming of the HABA Family of Companies to the HABA FAMILYGROUP, the donation sum was earned by the employees. “Running fora good cause” was one of 30 games for employees as part of the strategic realignment of the family business. For every kilometer covered, the HABA FAMILYGROUP donated €5 to a good cause. “We are firmly rooted in the region and have been supporting children and families for over 80 years. We are delighted to be able to help on location with our donation,” emphasizes Heike Habermaass, shareholder of the HABA FAMILYGROUP at the presentation of the donation check on May 20 to Bettina Dörfling, Head Chairwoman of the Kinderschutzbund (Child Protection Association) Coburg.
Every kilometer counts – globally!
More than 200 employees around the world took part in the campaign. Whether in Bad Rodach, USA, Hong Kong or France: In total, they jogged, walked or ran, alone or in a team, an impressive 2,121 kilometers over 48 hours. Evidence of the 2,121 kilometers travelled was recorded in pictures. “With this campaign, we have shown that you can make a huge difference together, even during the COVID-19
pandemic, and that you can do so worldwide. It impressed me that so many employees followed the call, with some even completing a half marathon,” says Heike Habermaass.
“The donation is a great gift for our charitable association,” emphasized Dörfling. Consequences of the COVID-19 pandemic mean that many families need additional support right now. “We are therefore all the more pleased about this extraordinary amount and would like to thank all the HABA FAMILYGROUP employees who participated so actively in this campaign,” says Dörfling.
96476 Bad Rodach
Tel.: +49 9564 929-2414
Engel & Zimmermann GmbH
Unternehmensberatung für Kommunikation
Schloss Fußberg, Am Schlosspark 1582131 Gauting bei München
Tel: +49 89 89 35 63 413