We are always there!

We are the family for families.

We develop, produce and sell high-quality products for the areas of family life, play, movement, clothing, education, furniture and fittings for families as well as social, public and private facilities.


Inventor for children

Making children's eyes light up … this is what HABA has been doing for over 80 years. All our designers, and game and book editors tinker, design, test and play with a creativity and a keen eye for what children want. Year after year, this results in a large number of durable products with a special design that children love to play with. The aim is to playfully accompany children on their journeys and to make their lives happier and more exciting. From the very beginning!


Simply be a child

JAKO-O is a brand of the HABA FAMILYGROUP from Bad Rodach and has been offering clever products and clothing for children from 0 to 12 years for over 35 years. Our products are inspired by the real life of parents and children. And they are of such high quality that they not only last a long time, but also give pleasure for a long time and allow the family many carefree moments. Parents can rely on this in every situation with a clear conscience - whether it's modern and well thought-out children's clothing, creative toys and craft materials, exciting nature discovery things, versatile exercise fun, or sophisticated media.


Solutions for the education sector

HABA Pro is pooling the years of expertise of the HABA FAMILYGROUP in the education sector and focuses on the future competencies of children. As a reliable, future-oriented partner, the brand assists its customers in all matters relating to education. Whether innovative design concepts, in-dividual consultation and planning or products that meet the highest standards of quality and safety – HABA Pro offers everything for schools, educational institutions, daycare, preschool, child-care and after school care from a single source. The offer is completed by services in the area of digital education.

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