Our Vision and Mission

A company with families as a target group and and with employees experienced in this regard, since most of them have families themselves, knows how to think and act with different generations and sustainability in mind. This is what makes us unique and the home of our brands and all the people who work for us.

Our Vision

Why we do what we do.

YOUR CHILDHOOD MAKES YOU WHAT YOU ARE.

Children‘s abilities are the most valuable creative asset in our society. It is our vision to enable all children to use these skills in their everyday lives as adults. Self-determined children with an open and optimistic attitude are the best thing to ensure good.

Mission Statement HABA FAMILYGROUP

CHILDREN CAN DO ANYTHING.

We shape the future for children. To achieve this, we use everything that makes us what we are: our imagination, our passion and our skills. We follow our own path because we truly believe in it.
We create lasting values. We do everything with the next generation in mind. We combine vibrant creativity with the prudence and strength of a family business. This is what makes the HABA FAMILYGROUP unique, energizing our brands and all the people who work for us.

We know from over 80 years of experience:

CHILDREN CAN DO ANYTHING. SUPPORTING THEM IN THIS IS OUR MISSION.