"Life is full of O-Oments!" is the slogan of the new awareness campaign. This refers to
the unpredictable but wonderful moments that stick in the mind and, above all, the
heart and are inseparable from the JAKO-O brand. The commercials, advertisements,
displays, and social media posts show modern families who are tackling their colorful
everyday lives with the versatile, cleverly thought-out and high-quality toys and
clothing from JAKO-O and are experiencing their own "O-Oments".


About JAKO-O
JAKO-O is a brand of the HABA FAMILYGROUP from Bad Rodach and has been offering clever products and clothing for children from 0 to 12 years for more than 35 years. Our products are inspired by the real lives of parents and children and are of such high quality that they not only last for a long time, but also offer long-lasting enjoyment and many carefree moments for the family. Parents can rely on this with a clear conscience in any situation – whether it’s well-thought-out toys, creative craft materials, exciting nature discovery products, versatile movement fun, or sophisticated media.
JAKO-O. Simply be a child.

PRESS CONTACTS
Public Relations
Dana Hanf/Kristin Weiß
August Grosch Strasse 28-38
96476 Bad Rodach, Germany
E-mail: presse@haba.com