Our Family

The HABA FAMILYGROUP is an internationally active family-owned company that is currently under third generation management.

Luise Habermaaß courageously takes over the company management after the death of Eugen Habermaaß in 1955.

The history of the HABA FAMILYGROUP begins in 1938

Since its foundation more than 80 years ago it has grown to be an extended family of many different brands brought together under one roof.

Find out how it all began

We work for the best target group in the world

We work for the best target group in the world

Since we have been driven by a passion for value and design, a desire to create joy and added social value and, most importantly, our passion for children and their families.

Why we do what we do

Our values create a common identity within the HABA FAMILYGROUP.

Our Values

Eyes on the future and on the world: the HABA FAMILYGROUP has been steadfast in its convictions for over 80 years. The company’s basic values, which serve as a guide for all employees, are constantly reevaluated to ensure their integrity.

What we are